H&M CLUB
APP

01 Challenge

Nowadays, retail customers are interacting with two different shopping channels to purchase their products, physical stores and online stores. 
Provide a meaningful and satisfactory omnichanel experience for H&M.

02 Process

I carried an extensive research of both channels and implemented human centered design practices to have a better understanding defining the main user and their needs.

03. Outcome

H&M Club app: redesigned the H&M app interface with a new gamified reservation process with rewards. The app allows the user to create their own digital wardrobe, win prizes and share wth friends to get more perks.

Smart kiosk: allows customers to touch and try the product in the store before buying it and avoid wasting time in cue lines.