LULULEMON
MENS 2.0

01 Challenge

Reset Mens business and launch a new capsule that targets Lululemon's core male customer for Spring 2023.

02 Process

I analyzed the needs and preferences of Lululemon's core male consumers. To have a better understanding about how mens commute these days, I spent some time observing their commute, walking and moving through the city.

03. Outcome

I designed a capsule that enhances the daily commute experience for the urban and modern man. Through a combination of premium materials, ergonomic design principles, and attention to detail. It blends style and practicality.