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WOMENS
LIFESTYLE

01 Challenge

Responsible for designing and executing season styles that folows lululemon design ethos and emerging trends. Conceptual creation, overseeing the lifecycle, fabric and trims selection and creation of technical drawings.

02 Process

Researched trends and market demands in accessories, creating sketches, paper, and fabric mockups. Applied expertise in cut-and-sew construction and bag patterning.

03. Outcome

These selected designs were launched in Lululemon stores between 2019 and 2024.

SLING CROSSBODY BAG

LULU_Ws_LS_Slouchy01
LULU_Ws_LS_Slouchy02
LULU_Ws_LS_Slouchy03

PACK AND GO MULTIWEAR BAG

Lulu_Life_packandgo01
Lulu_Life_packandgo02b
Lulu_Life_packandgo03b

DAILY MULTI-POCKET TOTE

Lulu_Life_otg01
Lulu_Life_otg03
LU9BSDS_066888_2

ADJUSTABLE MINI SHOULDER BAG

LW9FFZS_0001_1
LW9FFZS_0001_5
LW9FFZS_061215_2
LW9FFZS_061215_1

SMALL GOODS

LU9C21S_0001_1
LU9C21S_0001_2
Lulu_Life_slgs01
Lulu_Life_slgs05
Lulu_Life_slgs03
Lulu_Life_slgs04

Work

PAEZ FOOTWEARFootwear

SURFER SCOOTERIndustrial Design

MIAMI BEACH BUSIndustrial Design

TEAM CANADA LUGGAGEAccessories

WOMENS LIFESTYLEAccessories

ACTIVE PACKAccessories

RUN VESTAccessories

TRAVELAccessories

MENS 2.0Accessories