WOMENS LIFESTYLE
Lululemon Accessories
2019-2024
This is a compilation of bags I designed for the female guest. I was responsible for designing and developing new seasonal styles that aligned with Lululemon's design ethos and the latest trends.
My role included conceptualizing designs, overseeing the product lifecycle, selecting fabrics and trims, and producing detailed technical drawings for production.
DAILY MULTIPOCKET TOTE
I designed this tote to meet the needs of the commuter guest, offering a versatile and spacious design that easily accommodates essentials, whether you're heading to the farmers' market or to work.
ADJUSTABLE MINI SHOULDER BAG
This mini shoulder bag's classic shape was inspired by hobo 90's trend. It tucks easily under your arm or can be worn as a crossbpdy. It hold all the small essentials for all type of city wonders.
PACK AND GO MULTIWEAR BAG
One bag, so many ways to wear it. Carry it as a backpack, cross-body, or one-shoulder, or tuck the straps away when you want to grab and go. Detach the front pouch and wear it as a belt bag.
SLING CROSSBODY BAG
This crossbody bag combines sleek design with a soft and organic shape. It’s crafted to provide comfort and easy access, making it an ideal companion for urban adventures.
SOME OF MY WORK
Team Canada LuggageAccessories
Lululemon Womens LifestyleAccessories
Lululemon Run VestAccessories
Lululemon Active PackAccessories
PaezAccessories
Miami Beach BusIndustrial Design
H&M Club AppDigital Transformation
Surfer ScooterIndustrial Design
If you want to explore a project with me, I would love to hear from you :)
© All rights reserved
Alex Boza Dieguez 2014
Images and information featured on the Work section are the exclusive property of Alex Boza Dieguez and/or the brands I worked with. All content is protected by international copyright laws.